Organic Buyer Survey

"Those who buy organic food regularly are still a small minority, but a growing one. Organic food is seen by most people as safer, better for the environment and healthier, but more expensive. Most organic food buyers overwhelmingly believe it tastes better and is worth the extra cost.

These are some of the findings of a Harris Poll of 2,392 adults surveyed online between September 11 and 18, 2007 by Harris Interactive®.

The main findings are:

-Only seven percent of all adults report buying organic food “all or most of the time.” A further 31 percent say they buy it occasionally;
-Some segments of the population are more likely to buy organic foods regularly: college graduates (11%), Liberals (11%), Westerners (10%), Echo Boomers (those aged 18-30; 10%), and Gen Xers (those aged 31-42; 9%)"

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