"As shoppers become more selective in making healthful choices at the supermarket, many shoppers are opting for organic grocery products. In the past, shoppers had to make a special trip to buy organic foods, as they were available only at specialty natural and health food markets. Today, almost every type of grocery store and supermarket has a selection of organic foods as shopper demand for organic food increases.
To stay competitive, traditional supermarkets have increased their selection of natural and organic foods. This makes sense, since most shoppers buy some organic items but also need traditional grocery staples. Being able to buy everything they need at one store is a convenience every shopper appreciates.
One of the challenges to becoming an organic shopper is finding affordable options. Most organic grocery products are more expensive than their non-organic options. If a household is buying just a few organic items each week, the impact on their household's grocery spending is minimal. However, making a complete conversion to buying only organic dairy, meat, cereals, snacks, juices and produce will definitely impact a household's grocery budget."
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