"Varda Halpert Messer is the first to admit she's not the type to go out and hug a tree. Nonetheless, the sleek dark haired, dark eyed no-nonsense Israeli "Veep" has eco-smarts and conscience. And she's applying her knowledge, background and contacts to break into the global market of organics to promote widespread wellbeing.
Messer's Tel Aviv based company, B nature, designs, manufactures and markets a line of organic baby and kids clothing made from 100% color grown (non-dyed) and natural dyed organic cotton. A family owned operation, B nature has been on Israel's clothing scene for a year and recently debuted in the US retail market."
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