Kellogg Buys Bear Naked Granola

"A small town success story made it big in November, when Kellogg bought Bear Naked granola company, which was founded by Darienites Kelly Flatley and Brendan Synnott.

Terms of the individual sale were not disclosed, but the Kellogg paid $122 million for the combined purchase of Bear Naked and Gardenburger, a separate transaction.
The sale was finalized on Nov. 1. Bear Naked will be operated under Kellogg’s Kashi organic food brand.

In 2002, the founders of Bear Naked were recent college graduates selling out of the back of their cars the roughly 200 pounds of granola they made every night in the kitchen at the Rowayton Market. Within eight months, they moved operations to an old cookie store front in Stamford, where granola production increased to about 3,000 pounds per night."

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