Monday, December 3, 2007

Offered Organic? Then Take It!

"New Delhi, Dec 3 (PTI) Unavailability and a lack of clear picture about the value for money that health foods offer are major deterrents to the consumption of organic food despite a rapidly growing market, a new study has said.
An ageing global population, rising obesity levels and the occasional food scare have all served to heighten awareness among the worlds consumers about the importance of diet and staying healthy, leading to the rapid expansion of organic food and those promoting specific health benefits.

Yet, consumers, including in India, are still to be convinced by these "offers", the study, released by the Nielsen Company, a global information and media organisation, said."

Read the article