Phoenix Organics Wants You to Think About Aspartame

"Phoenix Organics has launched a campaign urging people to find out more about aspartame, the controversial artificial sweetener contained in many 'diet' drinks and foods and beverages marketed as containing zero calories.

The company has turned 20,000 bottles of Phoenix Organic Cola into mini-billboards carrying its 'Think Before You Drink' message, and highlighting the concerns that have been raised about aspartame. The bottles will be given away to consumers over the summer.

Company Directors Stefan Lepionka and Marc Ellis said that the Phoenix team had become aware of the controversy that has swirled around aspartame since it was approved for use in beverages in 1983, when they started doing research for a Phoenix Organics brand campaign."

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