Target Milk Troubles

"Target (NYSE: TGT) has a small thorn in its side due to a store brand it carries on its grocery shelves. Aurora Organic Dairy, which has been under fire this year for labeling milk products as "organic" when the cows providing that milk were treated in a commercial fashion. It supplies Target with its product under the 'Archer Farms' brand. Archer Farms, probably the most well-marketed store brand out of any major food retailer, is targeted to the upscale grocery shopper, which is smack dab in the middle of Target's intended demographic."

Read the article