Whole Foods Popularity Grows in London

"LONDON — Pop starlet Natalie Appleton. Comedian Ruby Wax. TV broadcaster Mariella Frostrup.

In London, these are famous faces, and they've all been spotted shopping recently at the Whole Foods Market on upscale Kensington High Street.

It's a small sign that, six months after opening its first store in Europe, the Austin, Texas-based natural foods grocery chain is making progress toward winning over British consumers.

After a summer in which the central London store sometimes seemed deserted, some analysts say the store is doing better.

"The store certainly seems to be steadily gathering momentum," said Bryan Roberts, a retail analyst at Planet Retail, a London consulting firm."

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