European Organic Credibility Crisis

"European organic production is not keeping pace with demand and many fruits and vegetables have to be imported. In Europe, organic foods are a victim of their own success, with production no longer able to keep up with demand, while purists claim that the initial ideals of clean, natural and healthy produce have been sacrificed for profit. Sales grew 15% in Germany last year and by almost 10 per cent in France, with a multiplication of organic brands and the launch of such produce lines by large supermarket chains previously associated with cheaper foods.

Enthusiasm for all things organic began as a movement led by hard-core nature enthusiasts, mainly in northern Europe, but now gains more and more adepts.
A 'Green Week' at Germany's agricultural fair saw organic brands with a hall of their own while visitors tucked into organically produced sausages before enjoying a glass of equally pure organic wine."

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