Tuesday, January 29, 2008

Organic Whole Bean Coffee from Celestial Seasonings

"BOULDER, Colo., Jan. 29 /PRNewswire/ -- Celestial Seasonings(R), a leader in the specialty tea category, recently launched a new line of gourmet whole bean coffee. These 100 percent natural coffees are USDA Organic and Fair Trade Certified(TM), and are available in five distinctive flavors.

"Nearly 40 years of excellence and innovation in tea-making has made Celestial Seasonings a recognized leader in the hot beverage category," said David Ziegert, acting general manager at Celestial Seasonings. "With the introduction of coffee we are leveraging our flavor expertise and equity in this category. Additionally, our research found that tea drinkers enjoy coffee several times each week, so we are providing them with another great-tasting, high-quality option from Celestial Seasonings."

Coffee flavors include Morning Thunder(TM), Decaf Morning Thunder(TM), French Roastaroma(TM), Caramel Mocha and Vanilla Hazelnut. The coffees are packaged in a unique re-sealable zipper lock bag that helps prolong the freshness of the beans and preserve the flavor."

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