Wholemato Introduces Organic Agave Ketchup

"New York, New York (January 23, 2008) –Ketchup recipes have been enjoyed in North America for almost 200 years, and these days, 97% of U.S. households have ketchup in their pantry or refrigerator. Wholemato (www.wholemato.com) has sparked a healthy ketchup revolution by taking ketchup flavor and quality to a whole new level with the launch of their Original Organic Agave Ketchup. This fresh-take on an old classic combines the rich flavor of premium ripe organic tomatoes with an artistic blend of spices and agave nectar - a natural sweetener that is one of the hot culinary trends in the healthy food marketplace.

The food science “magic” of agave nectar is that it is a robust natural sweetener comprised primarily of fructose. Therefore, it is sweeter to the taste buds – yet it does not adversely impact blood glucose and insulin. So, while it is a delightful sweetener for everyone, it is ideal for the millions of diabetics in America and parents of hyperactive children that have concerns regarding the glycemic levels in their food."

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