Fruitus Relaunches

"Lyme Regis Fine Foods, a division of fast-growing snack group Glisten plc, has created a major new fruit snacking brand with the re-launch of its unique Fruitus range. Big news for the category, the brand has been extended and re-packaged to consolidate its position and provide a strong platform for future growth and brand development.

Boasting a new design that features bold, clear branding and rich fruit colours on a natural cream background, Fruitus now offers a much broader and more comprehensive fruit snacking offering that comprises moist fruit and oat bars and chewy fruit bites in a number of different varieties. All products in the range contain a whole portion of fruit per pack and have no added sugar, artificial colours, flavours or preservatives.

The inclusion of a unique new 'Fruitus tree' brand icon and use of recycled card for cartons and display outers underlines the brands 'seriously fruity' and organic credentials. Available in most major multiple retailers and health food stores, the launch is being supported by an extensive advertising and marketing campaign that is due to break in March. The campaign includes national sampling, consumer PR and national press advertising across a range of Sunday supplements and monthly titles with advertising creative by newly appointed Principles Agency."

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