Green Shampoos and Lotions

"Not too long ago, organic beauty supplies — shampoos and lotions — were perceived as products for unkempt hippies.

But now they're for well-coiffed, urbane hipsters, too.

According to the Organic Consumers Association (OCA) trade group, sales of organic and natural "personal" products are soaring. They're now the fastest growing segment of the cosmetics market, increasing by 20 percent a year.

What's more, major retailers such as Bed, Bath & Beyond, Nordstrom and Target are carrying organic skin and hair care products. They're not limited to health food stores anymore.

"Natural beauty products are taking the industry by storm," says Mariana Krambs, chief operating officer of Sumbody, a maker of organic products located in Sebastopol."

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