Wednesday, February 27, 2008

Helen's Kitchen at the Top

"-The little brand that could has officially become the little brand that did.

* New 2007 SPINS data reveals that Helen’s Kitchen topped growth in conventional stores for new Natural/Organic brands, showing the highest dollar and percentage growth for a new product in the Frozen Lunch and Dinner Entrees Category. (Helen’s products have only been available in conventional grocery markets since March 2007.)
* Helen’s Kitchen ranks in the top 25 brands for overall growth of ALL new and established organic and natural brands in conventional stores, a list which includes such leading brands like Worthington Foods, Soy Boy, Applegate Farms and Glutino, according to SPINS data.
* During 2007, Helen’s Kitchen gave conventional stores only four (albeit all delicious) products to choose from – far less than most competing brands – yet experienced a stunning 3000% store placement growth."


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