"A year ago, Dave Sattler was looking for something to wear that was friendlier to the environment than his usual clothes. He sought clothing made of organic materials.
He was soon disappointed.
"I was trying to find eco-friendly clothing and there wasn't a lot of apparel that was eco-friendly and if it was, it was $70 for a sweater and a $100 for that," he said.
So Sattler, 32, decided to start his own company. In October, the Meridian resident launched an online organic clothing store called Sattler Clothing.
"What I'm trying to do is provide everyday things people can wear," he said. "I call it eco-friendly styles for the masses."
He's also tried to keep it affordable. Shoppers won't find anything over $50. An organic cotton T-shirt with the company's logo costs less than $20."
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