Saturday, March 1, 2008

Emeril Lagasse to Shoot Show from Whole Foods

"Score one for major product placements. Emeril Green, the new program from former Food Network kingpin Emeril Lagasse, will be shot entirely inside a Whole Foods Market. Using only organic and sustainably-produced food, Lagasse’s show, broadcast live, will also serve as a real-time advertisement for the upscale supermarket; Whole Foods employees will be the ones picking out the ingredients for his recipes, in what we hope involves running around with shopping carts and a stopwatch a la Supermarket Sweep."

Read the article