"Score one for major product placements. Emeril Green, the new program from former Food Network kingpin Emeril Lagasse, will be shot entirely inside a Whole Foods Market. Using only organic and sustainably-produced food, Lagasse’s show, broadcast live, will also serve as a real-time advertisement for the upscale supermarket; Whole Foods employees will be the ones picking out the ingredients for his recipes, in what we hope involves running around with shopping carts and a stopwatch a la Supermarket Sweep."
Read the article