Saturday, March 29, 2008

More on Organic Baby Food

"When image-conscious celebrities like Stella McCartney and Cindy Crawford start feeding their families frozen dinners, it's a good bet that there's a new trend afoot, or at least that TV dinners have come a long way.

Frozen dinner might not be a Bay Area foodie's first choice, since fresh ingredients and so-called slow foods are as basic to local dining tables as bread and butter used to be, but Shannan Swanson and Liane Weintraub want to convince people to think otherwise.

The entrepreneurial duo, based in Malibu but with ties to the Bay Area, have created TastyBaby, a line of frozen foods with organic products that are blast-frozen. They aren't the first to come out with a line of organic baby foods, but they're the most high-profile, having caught the eye of Hollywood A-list moms, and now local shoppers in stores like Whole Foods and Andronico's, too."


Read the article