New Nativa Introduces Affordable Organic Line

"TORONTO, March 11 /CNW/ - Shoppers Drug Mart(R) is unveiling its exclusive, new line of organic foods with 170 items sprouting up in store aisles across the country. The rollout of Nativa(TM) Organics is the largest-ever food product launch in the company's 40-year history and one of the most comprehensive retail offerings of organic food products in Canada.

From Victoria to St. John's, the new Nativa Organics line will be conveniently available in the national retailer's more than 1,000 locations by April, 2008.
"Consumers have made Shoppers a trusted Canadian brand," says Beth Stiller, Director of Product Management, Corporate Brands, Shoppers Drug Mart. "We are proud to now offer Canadians a great way to provide their families with the benefits of organic food, from a source they already trust."

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