Organic Essence Introduces "Terra Splash" Pure. Organic. Soap.

"Crescent City, CA - March 14, 2008 - Organic Essence, makers of certified organic body care products, today announced their new product launch of "Terra Splash" Pure. Organic. Soap., an authentic USDA certified organic soap that carries the USDA logo. Ellery West, president of Organic Essence says:

"We're very excited to make a genuine organic soap available to the public that is verifiably safe and healthy. As consumers are becoming more aware, they are realizing that the word "organic" on the label does not necessarily mean the product is organic. Organic ingredients are important, but what may be more meaningful for people with health issues is what is not in certified organic products; no detergents, synthetics or chemical preservatives are allowed. Period. With "Terra Splash" Pure. Organic. Soap., you know for sure."

"The USDA certified organic logo means that a highly trained inspector has examined and certified that a product adheres to strict organic specifications. USDA certification is quite serious. Many people are unaware that by using most commercially available body care products as well as liquid soaps, they are absorbing small amounts of toxic chemicals right through their skin every day. We have been unknowingly exposing ourselves to chemicals for a long time and now we're left wondering why our generation is seeing this huge increase of cancer, allergies and ADD. Cancer survivors and people with skin problems are big fans of our products."

"Your skin simply isn't designed to resist the constant barrage of chemicals we expose ourselves to," says West. "Most people are not aware that the body care industry is self-regulated and has minimal government oversight or enforcement. It regularly ignores it own health study findings."

"There are all sorts of 'natural and organic' products in stores and markets, with healthy looking labels, but the only label you can trust is one that has the USDA organic logo on it. The USDA organic rules guarantee that there are no pesticide residues, no toxic petrochemicals or any harmful chemicals inside." Organic Essence, one of the pioneering certified organic body-care companies, makes only products fit for the USDA organic logo, that is, 95% and higher organic content. Look for "Terra Splash" Pure. Organic. Soap., "Shea Essential" shea butter, "Quick Spa Treatment" massage and moisturizing cream, and "Lotion To Go."

For more information, please visit Organic Essence.