Friday, April 25, 2008

Japanese Tea Brand Iyemon Cha to be Introduced in San Francisco

"SAN FRANCISCO - (Business Wire) Iyemon Cha, a refreshing new premium bottled Japanese green tea from Suntory to be distributed by Calistoga Beverage Company, a subsidiary of Nestlé Waters North America, makes its U.S. debut this May in San Francisco, the first stop on a planned national rollout. Free of preservatives and sweeteners, this pure, all-natural organic green tea is steeped in rich tea-making tradition. Iyemon Cha (pronounced ee-yeh-mon cha) is available in two varieties: Original Green Tea and Roasted Green Tea.

The world’s finest green tea or “cha” (Japanese for tea) comes from Kyoto, the ancient capital of Japan and the original source of Japanese green tea. It is here that Iyemon Cha is made at the esteemed tea company, Fukujuen, founded more than two centuries ago in 1790 and today one of Japan’s top three sellers of leaf tea. Iyemon Cha is the only bottled green tea from this historic purveyor of fine teas, now available in America for the first time.

Iyemon Cha is exquisitely smooth and refreshing with a refined flavor that contains not a hint of bitterness. The tea is masterfully blended by Fukujuen’s internationally revered master green tea blender, Ryozo Taniguchi, who hand selects only the finest 100% USDA approved organic tea leaves for blending."

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