Organic Loyalty

"RALEIGH, N.C. – For the last few years, one of the few certain trends for American grocers has been the growing popularity of organic food.

In just one decade, from 1997 to 2006, sales of organic food have grown by nearly 80 percent to $17.7 billion.

The boost has been driven by an ever-growing chunk of the population that considers organic food healthier, safer and better for the environment.

For now, those reasons are still spurring shoppers to move toward organics."

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