Toys "R" Us to Go Green on Earth Day

"Good Green Fun" is the theme of the latest marketing campaign at Toys "R" Us, designed to promote a new line of toys the retailer calls "eco-friendly."

Wooden building blocks, pull toys, and dolls made with organic cotton will have a green "R" logo bearing the words "Recycle, Renew, Reuse, Re-think." The retailer also is selling biodegradable gift cards.

Toys "R" Us unveiled the toy line Monday, and said the products will be available, grouped in special "green" sections of its stores, by Earth Day, April 22."

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