Tuesday, May 20, 2008

Aladdin Beverage Seeks Organic Certification

"BROOKLYN, NY--(Marketwire - May 20, 2008) - Aladdin Beverage (PINKSHEETS: ADTJ) is pleased to announce that the Patagonia Brewery has applied for organic classification for all of its products. Aladdin Beverage is the exclusive importer of Patagonia's beers, and the organic classification would make it the second of Aladdin's imported beers to target the increasingly popular market for organic fine craft beers.

U.S. sales of organic food and beverage have grown from $1 billion in 1990 to an estimated $14.5 billion in 2005. In 2006, organic beer sales grew 29 percent to hit $25 million, according to the Organic Trade Association. Craft beers constitute approximately four percent of the beer consumed in the U.S., and of that, less than one percent is certified organic.

Certified organic beers must be made with ingredients grown without the use of chemical pesticides, herbicides or fertilizers, as stipulated by standards set by the United States Department of Agriculture, among other foreign and domestic agencies. The organic certification process for Patagonia beers is expected to be completed within the next three months."

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