American Apparel Purchases 30,000 Pounds of Organic Cotton

"American Apparel has this week purchased 30,000 pounds of organic cotton from a Californian sustainable cotton program.

The Los Angeles-based company purchased the cotton through the Sustainable Cotton project, which works with local farmers to reduce chemical use on cotton farms and avoid using genetically modified seeds. The project runs the Clean Cotton campaign, which tries to engage manufacturers in purchasing organically produced, environmentally-friendly cotton.

The cotton is produced as part of the biological agriculture systems in cotton (BASIC) campaign, which educates farmers on soil management, non-chemical weed and pest control, and sustainable harvest methods. According to the Sustainable Cotton project, it takes one pound of chemical fertilizers and pesticides to conventionally grow the three pounds of cotton needed to make a T-shirt and a pair of jeans."

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