A Look at Jordan's Organic Cereal Packaging

"New bio-based plastic packaging for UK-based Jordans Organic Cereals is a major packaging achievement. The packaging was recognized last month at the 20th DuPont Awards for Packaging Innovation and is featured in a piece by Steve Sterling in this month's Packaging World. Both Jordans Cereals and the packaging's producer Alcan Packaging were recognized at the DuPont Awards.

The new packaging uses two different types of bio-based films. The outer layer is made from Innovia's clear NatureFlex film which was reverse printed according to Steve Sterling. NatureFlex is made from cellulose derived from non-genetically modified wood pulp. The inner layer is made from Mater-Bi film from Novamont, according to Sterling. Mater-bi film is made from non-genetically modified cornstarch."

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