Friday, May 30, 2008

Organic Chocolate Lovers Will Stick With Organic

"Josiane Kremer, a spokesperson at chocolate manufacturer Barry Callebaut, believes the future is bright for organic chocolate, at least.

She explained to ConfectioneryNews.com: "In general, consumers accept a higher price for organic chocolate, in particular in Great Britain and in the USA, where the price for a kilo of organic chocolate is about three times higher than that for conventional chocolate.

"Organic chocolate is a premium product. Therefore the demand for organic chocolate is less price-sensitive."

She added that the demand for organic products is not short-term, it is rather a trend that has been around for a decade, one that marks a significant shift in consumer conduct.

"Organic products continue to represent a market that is seeing dynamic development and continuous growth in demand", Kremer said."


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