Friday, May 9, 2008

Yves Béhar Designs Bottle for Y Water

"Top designer Yves Béhar and his San Francisco-based firm, fuseproject, have partnered with Thomas Arndt to create an unconventional Y-shaped bottle for Y Water™, a new organic, low-calorie drink for children, using Eastman Eastar EB062 copolyester from Eastman Chemical Company.

Featured on Eastman’s award-winning Innovation Lab website -- -- the Y bottle's symmetrical shape is designed to appeal to elementary school children, who can re-use the package as a toy, building block, or game. Initially available at southern California stores of Whole Foods, the world’s largest retailer of natural and organic foods, Y Water will be offered throughout the United States by mid-2008.

“We're taking a completely unconventional approach to building a beverage company by adopting packaging and communication tactics that are design-driven," says Béhar. “We're using design to create a message that is the core of the brand."

Read the article