Duchy Originals Coming to America and India

"IN the tranquil surroundings of Home Farm in Gloucestershire, Andrew Baker maps out the future of Duchy Originals and Britain’s organic-food industry.

The new chief executive of the Prince of Wales’s agricultural business is in upbeat mood. He has recently announced plans to launch Duchy Originals in America and India as part of a five-year plan to quadruple annual turnover from £50m to £200m.

Prince Charles launched the company in 1990 to provide natural, high-quality organic farm products in a way that empha-sises sustainable production, natural ingredients and traditional skills. Among its products are free-range meat and poultry, real ale, biscuits and preserves.

Baker, 49, took the top job at Duchy last September, having worked at Cadbury’s as managing director for Africa, the Middle East and Turkey."

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