Green Products to Hit $400 Billion in 2010

"Green and healthy products account for $209 billion in sales, but that figures may reach more than $400 billion by 2010.

That is the word from the Natural Marketing Institute, which plans to discuss results from an analysis of green consumers and their shopping habits at The Nielsen Co.'s Consumer 360 Conference June 12 in Phoenix.

Nielsen and NMI describe the growing group of consumers as "lifestyles of health and sustainability" and say one in five consumers fit into that group. They are top spenders in categories focusing on organic, natural and environmentally friendly options, such as produce, cereal, soup, eggs, pasta, nuts and noncarbonated drinks, the groups said.

The research also showed green consumers spend more in warehouse clubs than other channels, such as grocery stores, drug stores or supercenters."

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