Organic Surge in Foodservice

"(June 16, 4:53 p.m.) With food, fuel, labor and other costs on the rise, some operators are taking a second look at going organic.

That doesn’t mean consumer demand has diminished, however.

Interest from operators looking to open organic restaurants continues to grow steadily, said Kevin Moll, chief executive officer of National Restaurant Consultants Inc., Denver.

“I’m going to guess that because of the organic-driving market, we have maybe 25% to 30% of our clients are now opening or involved in organic restaurants,” he said. “That’s almost a 40% increase over our organic clients from last year.”

Whether or not that translates to more sales of organic produce to foodservice is unclear, said Lloyd Ligier, vice president of business development for Pro*Act, Monterey, Calif.

“Even though consumers may be demanding organics, operators are thinking ‘I need to weigh the cost differential before I jump into this,’” he said. “People are rethinking organics. That’s not to say they’re getting away from them.”

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