Target Introduces Organic Multicultural Skin Care Products

"Target yesterday introduced a new line of certified natural and organic skin care products developed exclusively for multicultural skin types.

Called SheaMoisture, the line was developed in partnership with Sundial Brands, a privately owned African American skin care company. It features a selection of bath, body, and skin care products developed to address diverse skin care needs -- from dry and sensitive to normal.

"SheaMoisture is more than a new line of body and beauty items," said Greg Cunningham, Target's director of multicultural marketing. "All of our SheaMoisture products utilize high concentrations of pure Shea butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs."

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