Whole Foods Launches Yerba Mate Hair and Skin Care Line

"US Organic consumer goods player Whole Foods Market has launched a new hair and skin care line containing an extract from the South American plant Yerba Maté.
The plant is very popular throughout Latin America, particularly Uruguay, Argentina and Paruguay, where it is drunk as a tea because of its caffeine-like qualities.

However, its anti-oxidant rich qualities mean it is also an ideal ingredient for skin care and hair care products, underlined by research carried out at the University of Illinois that found the plant to be rich in phenolic constituents, which can fight cancers."

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