Duchy Originals Website Wins Award

"LONDON, Jul 11, 2008 (BUSINESS WIRE) -- BAIRY | Quote | Chart | News | PowerRating -- Duchy Originals, the pioneering organic food company founded by HRH The Prince of Wales in 1990, has won a prestigious APA (Association of Publishing Agencies) Award for its new website. The new website, designed by Story Worldwide, uses storytelling techniques to help Duchy Originals deepen its relationship with existing and new consumers and use its position in the market to encourage debate about the environment and methods of food production.

Beating off competition from British Airways, Tesco and Honda F1 Racing, Duchy Originals won the Best Designed Website award at the 2008 APA Creative Awards, which are designed to show 'how creativity can be used to engage a customer with a brand in the most compelling way'. The APA praised the Duchy Originals website for being "fresh and original" as well as being "exactly on-brand with some fascinating content"."

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