European Commission Launches Organic Promotion

"The European Commission will launch the European Union's new Organic Farming Campaign today at the Foire de Libramont agricultural fair in Belgium. Under the campaign slogan: “Organic farming. Good for nature, good for you”, the promotional campaign aims to inform consumers about the meaning and benefits of organic farming and food production. The campaign will focus on increasing consumer awareness and recognition of organic products, and especially on young people and children to carry the organic idea into the future.
“Consumer demand for organic products is growing, offering increased business opportunities for all sectors of the food supply chain. In launching this campaign, I call on all stakeholders involved in organic farming to promote the organic idea with the help of the new campaign slogan ‘Organic Farming. Good for nature, good for you," said Mariann Fischer Boel, European Commissioner for Agriculture and Rural Development.

In the last few years, the number of organic operators – farmers, producers, processors and importers – has grown strongly. In 2005, there was a total of 182,305 of these operators in the EU-25, a 13.4 percent increase from 2004. In recent years, the European organic retail market has experienced strong growth of between 5 and 30 percent, depending on the country. Increasing consumer demand is strengthening the organic market and giving farmers and processors new opportunities."

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