"The owners of a Queenstown business are putting their money where their mouths are, to dispel the perception that organic produce is more expensive than non-organic.
Destination Organic owners Stu Burt and Lyn Williamson are putting up $2000 to test their theory that eating and shopping organically is no more expensive than non-organic, and better for you.
And they want to give people the chance to see for themselves why they think eating organically is so good.
After switching to eating organically a few years ago after his wife got cancer, Mr Burt maintained the change changed his life.
"I did this [open Destination Organic] because I couldn't buy decent organic products on a regular basis in Central Otago."
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