Whole Foods Launches Real Deal Program

"AUSTIN, Texas, July 10 /PRNewswire-FirstCall/ -- Whole Foods Market NASDAQ: WFMI, the leading natural and organic foods supermarket, announced today the launch of a new, national program to provide specially-priced product discounts, money-saving coupons and tips, and budget recipes to help shoppers continue to enjoy quality organic and natural foods while stretching their food dollar. The Company has also created a space on its website for customers to upload their own tips on how to enjoy a healthy Whole Foods Market lifestyle while sticking to their budget.

During this time of record-high worldwide food inflation, Whole Foods Market introduces "The Real Deal" program to help its customers enjoy high-quality, natural and organic ingredients, while sticking to their budgets. Getting more value for less and finding the real deals throughout the stores is the centerpiece of a new Whole Foods Market quarterly value guide available in stores beginning July 17. The 28-page value guide features meal plans and recipes on a budget, department-specific tips and savings, 365 Everyday Value(TM) product deals, and information about Whole Foods Market's commitment to Quality Standards.

Whole Foods Market has also partnered with Mambo Sprouts (http://www.mambosprouts.com), the leading coupon company for the natural products industry, to deliver Whole Foods Market customers a host of money-saving coupons, which will be included in the new value guide.

As part of "The Real Deal," customers will find specially-priced items in featured departments called "Real Steal," which can be found in all Whole Foods Market stores. Customers can look for the "Real Steal" signs to find these discounted items, such as whole golden pineapples for $2.99, frozen, sweet and wild Whole Catch(TM) Patagonian Scallops for $6.99, and Whole Ranch(TM) Sausages for $4.99."

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