Women Lead in Organic

"Women are warming to organic food but men are less convinced, a new report says.

Organic food sales - especially fruit and vegetables - now top $600 million a year, according to the Australian Organic Market Report 2008.

The report found shoppers are tempted to buy organic food for health and environmental reasons, and because they think it tastes better.

Organic food looks better than it used to, boosting sales.

"Women are the primary purchasers," said the report, written by researchers at the University of New England in Armidale."

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