Fresh Harvest and Organic Industry Continue to Grow

"NEW YORK, Aug 18, 2008 /PRNewswire-FirstCall via COMTEX/ -- Fresh Harvest Products, Inc. (FRHV: FRHV 0.25, +0.06, +31.6%) announced today that it is very optimistic about its potential for growth in 2009. According to industry data, the US organic industry grew by 19% in 2007 to USD $19.2 billion, outpacing its historical 15 to 18 percent annual growth rate. Fresh Harvest intends to continue benefiting from this upward trend.
Organic food accounted for approximately 60% of the USD $26.7 billion natural and organic food market and a total of 3.3% of the USD $575 billion US foods market. Organic sales grew 17.2% for mass market retailers, which now account for a 63% of organic food sold in the US, offering major opportunities for Fresh Harvest as our distribution expands. The natural retail channel grew by 11.5%. April 2007-2008 dry grocery dollar sales growth in organics was 10 times greater than non-organics, by a 28.8% to 2.8% comparison."

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