Healthy Candy Catching On

" San Jose, CA (PRWEB) September 2, 2008 -- Candy, once considered a 'value' product, has attained the status of a staple snack across the world. Cultural and demographic factors play a critical role in influencing snacking patterns across various countries. In traditional markets such as United States and Europe, candy is considered an impulse item as well as a popular snack. On the other hand, macroeconomic factors and consumer incomes hold enormous significance in developing countries. The trend towards 'Westernization' is a major factor driving the popularity of chocolates and candies in these countries. China, Mexico, Indonesia and Eastern Europe are some of the markets expected to bustle with loads of activity. The appeal of candy as a low-cost luxury and comfort food is helping prop up sales even in the recession-stained economy and positions the market as the fastest growing impulse sector within the confectionery industry.

Product innovation holds the key to continued success in the marketplace. New products, exotic flavors, novel ingredients, organic/herbal fillings, are expected to boost candy sales across all consumer segments. In addition, attractive and innovative packaging, intense advertising, and effective distribution hold strategic significance in the candy market. Innovative packaging strategies, including use of attractive jars, bags and tubs, family-sized packs, and resealable packaging, are expected to lure customers and contribute to higher product sales. Children and women form the largest consumer base for candy. While kids continue to be a key segment, manufacturers are targeting adults through innovative products such as wine truffles, nicotine gums and caffeine flavored candies."

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