Whole Foods to Woo Customers with Whole Deal Campaign

"Whole Foods built its reputation by helping its customers steer clear of "cheap" foods loaded with empty calories, hydrogenated fats and high-fructose corn syrup.

But somewhere along the way the country's largest organic and natural foods supermarket chain also managed to earn the nickname "Whole Paycheck."

Now as the average supermarket shopper becomes increasingly focused on trimming the grocery bill, the company is trying to counter its pricey reputation with the "Whole Deal," a campaign to change the company's image through in-store "value tours" and money-saving coupons."

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