Dr. Bronner's Can Process with Organic Cheater Lawsuit

"After hearing oral arguments earlier this month, the San Francisco County Superior Court on Thursday Oct. 8th ruled that Dr. Bronner's Magic Soaps can proceed with its lawsuit seeking to compel organic cheater companies & certifiers to drop, or stop certifying, deceptive organic label and brand claims. Culprit brands include Avalon "Organics", Jason "Pure, Natural & Organic", Nature's Gate "Organics", Kiss My Face "Obsessively Organic", Giovanni "Organic Cosmetics", Head "Organics", Desert Essence "Organics" and Stella McCartney's CARE "100% Organic". The culprit certifiers are OASIS and Ecocert; Estee Lauder is also a defendant due to its expressed intent to enter the market under its Aveda brand with misleading OASIS certified "organic" products. The 800,000 supporter strong Organic Consumers Association has played a leading role in exposing and educating consumers about deceptive organic branding, and is a party in the litigation with Ecocert."

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