Wednesday, October 15, 2008

New AppleBoost Energy Snacks

"CHURUBUSCO, N.Y., Oct 15, 2008 /PRNewswire via COMTEX/ -- A new apple-based snack food, originally developed to fuel competitive athletes, blends its new-age nutritional ingredient so stealthily into organic applesauce that AppleBoost energy snack tubes can rival Halloween treats for taste, company officials say.

AppleBoost energy snacks were well received this summer by U.S. Olympians, and have already been picked up by dozens of major college football teams. But with an eye on rising obesity across all age groups, and Americans eating only about half their daily recommended fruits, vegetables and fiber, AppleBoost Products Inc. ( is exploring ways to add its healthy snack to children's daily diets.

"The only way we're going to reverse obesity trends is to start with children," says Dave Copeland, President of AppleBoost. "And the only way kids are going to choose healthy foods over sweet or salty snacks is to make 'health' taste good. We've managed to do that with a portable fruit snack loaded with antioxidants that tastes good chilled, frozen or room temperature. In fact, we think we've come up with a snack kids would love to get on Halloween."

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