U.S. Organic Sales May Have Hit a Plateau

"Manufacturers and retailers of organic food in the US must improve their understanding of consumer demand for organic products as sales in some categories start to plateau, a study has claimed.

In its Organic 2008: The Many Faces of Organic report, market research firm The Hartman Group said companies needed to work on their knowledge of the most "relevant" organic foods for consumers despite the growth of organics out-stripping the conventional food sector.

According to figures from the Organic Trade Association, cited by The Hartman Group, US organic food sales have grown by 17-21% a year since 1997. Total US food sales have risen by 2-4% over the same period."

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