Wholesome Sweeteners Introduces First Fair Trade Organic Honey

"SUGAR LAND, TX -- 10/06/08 -- Wholesome Sweeteners, the nation's leader in Fair Trade Certified(TM) organic and natural sweeteners, has introduced the first-ever Fair Trade Certified Organic Honey in the U.S. market. The company also announced that its Fair Trade programs have netted more than $1 million in additional revenues for its Fair Trade Certified partners, supporting their efforts to earn a living wage.

The honeys are collected traditionally by Mayan beekeepers in Chiapas and the Yucatan, Mexico. Wholesome pays a fair price directly to the beekeepers, who have formed vibrant worker-owned cooperatives which create meaningful employment, improve product quality, and send their children to school -- until now, an unaffordable luxury in the economically-depressed regions. Additionally, by protecting the hives and native plant forage areas, Fair Trade encourages biodiversity and helps the forests thrive."

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