Organic Flower Industry Growing, Focusing on Unusual Varieties

"Like florists all over the country, Terra Bella Flowers in Greenwood spent this week wrangling red roses.

Long-stemmed beauties from Ecuador stood in bins on the floor while arrangers' fingers flew to assemble bouquets for Valentine's Day this weekend.

Unlike most florists, Terra Bella's roses come with a string of credentials. They are certified by Veriflora, Flor Ecuador, Fair Labor Practices and the Flower Label Program.

They are "eco-roses" — not quite organic, but grown with fewer pesticides than your average flower."

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