"The less we spend on food, the more we spend on health care," said Michael Pollan on Oprah.
Today, Americans spend almost 20 cents of every dollar managing disease - diabetes, allergies, asthma, cancer, obesity - and only 10 cents of every dollar on food. The jury is still out on what exactly may be causing all of these epidemics, but genetics don't change that quickly, the environment does. And increasing evidence points to the role that diet is playing in the onset of disease.
In a perfect world, we'd all be growing our own organic vegetable garden, but most of us don't yet live in that world. With picky eaters, limited time and a limited budget, we are trying to do the best we can with what we've got and are frustrated by the price discrepancy between conventional food and "organic" food at the grocery store."
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