Nature's Variety(R) Declares the Raw Revolution is on at Global Pet Expo With Unveiling of New Look

"ORLANDO, Fla., March 24 /PRNewswire/ -- Nature's Variety, the leader in raw frozen pet food, will unveil a new look for its brand at the 2010 Global Pet Expo this week in Orlando, Florida. The raw frozen pet food category continues to see growth as more and more consumers have seen the benefits of feeding a pure, holistic diet. Benefits such as healthier skin and coats for pets, smaller and firmer stools, reduced allergy symptoms, weight control, healthier teeth and gums and increased energy for improved health and vitality have been attributed to feeding pets a raw or holistic diet. "

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