Wednesday, March 3, 2010

Walmart and Whole Foods go head-to-head in organic battle

"Developing a hate-on for corporations and big-box retailers is a pastime of many, but it may be time for a paradigm shift. The Atlantic’s Corby Kummer was recently taken aback by the quantity of fresh, locally sourced produce available at—cue cringes—a Walmart super-centre, which stocked many of the products sold at Whole Foods.

Kummer was so intrigued by Walmart’s selection (free-range organic eggs, all-natural, hormone-free milk and organic meat) that he decided a blind taste test was in order: Walmart vs. Whole Foods. In purchasing ingredients for the showdown, which was refereed by a panel of critics, bloggers and food lovers, Kummer spent significantly less at Walmart than he did at Whole Foods for nearly identical ingredients."

Read the article