Whole Foods Launches Earth Month Festival

"Whole Foods Market, which has long positioned itself as the thought leader in the organic foods movement, wants to take America to the movies. The retailer is sponsoring a month-long "Let's Retake Our Plates" initiative, screening 15 educational food films in markets across the country.

The selected films focus on "the challenges and realities of the industrialized food system," the Austin, Texas-based company says in its release. The list includes "Food, Inc.," an Academy Award nominee this year in the documentary category, "King Corn" and "No Impact Man," as well as a few sci-fi classics, like "Soylent Green" (1973) and "Silent Running" (1972.)"

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