Fruit & vegetables is the largest category in the EUR 20 billion organic food industry

"Fruit & vegetables is the largest category in the EUR 20 billion organic food industry. High consumer demand for organic products is propelling fresh fruit & vegetable sales across Europe. The market share of organic products is reaching 5 percent of fresh fruit & vegetable sales in many country markets.

High market growth rates are leading to product shortages, causing European retailers to develop global supply chains to ensure continuous supply of organic fruits & vegetables. Organic products are being shipped in from North & Latin America, Africa and the Asia-Pacific to meet the shortfall in European supply.
This report predicts the market for organic products to double in the coming years. However, the supply-side is becoming increasingly competitive as mergers & acquisitions and rationalisation take place."

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